Post by nojime4575 on Feb 15, 2024 2:23:11 GMT -5
To bring you two examples of the funnel where naturally the aim remains that of making the consumer purchase the product. In any case, in order to reach this stage, every brand must first make itself known, be truly taken into consideration, acquire relevance in the eyes of the public and then be purchased. Purchase Funnel - AIDA Although it is counted among the first sales models, the Purchase Funnel - AIDA appears to be more than current: theorized way back in 1898 by Elias St. Elmo Lewis and then became known to the public around the 1960s, it still plays the role of the mantra today of every self-respecting marketer.
The phases that characterize it are: Awareness : highest and most fundamental part of the funnel. This is the moment in which the consumer becomes aware of the brand and its products and/or Czech Republic Phone Number List services. Interest : once people know about the products and/or services, we need to transform awareness into interest. Desire : after obtaining notoriety and interest from the consumer, the process of creating desire for the aforementioned product and/or service must be triggered. Action : the realization of the previous phases, the purchase of the product.
Although this model is sufficient to fully understand and know the various cycles of the procedure, which starts from convincing the consumer and ends with the sale of the goods, it does not satisfy the question " how to accompany the consumer through the various phases and push him to purchase ? ”. We try to fill this gap with a quick and simple description of which channels can be exploited and activated for each of the stages of the funnel. Purchase Funnel – which means to use for each communication objective Awareness : "brand and/or product awareness in the consumer's mind".
The phases that characterize it are: Awareness : highest and most fundamental part of the funnel. This is the moment in which the consumer becomes aware of the brand and its products and/or Czech Republic Phone Number List services. Interest : once people know about the products and/or services, we need to transform awareness into interest. Desire : after obtaining notoriety and interest from the consumer, the process of creating desire for the aforementioned product and/or service must be triggered. Action : the realization of the previous phases, the purchase of the product.
Although this model is sufficient to fully understand and know the various cycles of the procedure, which starts from convincing the consumer and ends with the sale of the goods, it does not satisfy the question " how to accompany the consumer through the various phases and push him to purchase ? ”. We try to fill this gap with a quick and simple description of which channels can be exploited and activated for each of the stages of the funnel. Purchase Funnel – which means to use for each communication objective Awareness : "brand and/or product awareness in the consumer's mind".