Post by nojime4575 on Feb 15, 2024 1:48:19 GMT -5
Environmental protection and the promotion of sustainable policies have occupied considerable space in public discussion in recent years. In fact, the need to have the least possible impact on the planet, in daily life as well as in work, has become increasingly urgent, so much so that it has led the major global companies to invest in this sector. An example of this trend is represented by green marketing , i.e. a sales approach that promotes, develops and markets products that are ecologically preferable to others. Green marketing is not only linked to environmental sustainability as can be understood from the name, but also to the responsibility of each private citizen.
As anticipated, precisely, the environmental issue goes alongside the social and economic one. The common objective, therefore, is to accompany all consumers towards a shared change: firstly by opening Estonia Phone Number List the doors to an alternative to social/economic everyday life that always looks towards the environment, and subsequently by raising awareness and directing preference of the public towards products that protect the ecosystem.
The Green Marketing Manifesto An example of how to rethink the working reality, experienced from the point of view of the company organization, is represented by Il Manifesto (John Grant, 2007): this essay, in fact, is still considered a dogma for the identification of orientation criteria aimed at determining the best company policies. The one created by Grant is a matrix through which it is possible to identify and analyze different business strategies, to be implemented in order to obtain a sustainable approach. In the body of the manifesto, different types of green marketing are described, which can be grouped into three macro categories, identifiable with three different color scales, which differ according to the objectives that the company sets itself.
As anticipated, precisely, the environmental issue goes alongside the social and economic one. The common objective, therefore, is to accompany all consumers towards a shared change: firstly by opening Estonia Phone Number List the doors to an alternative to social/economic everyday life that always looks towards the environment, and subsequently by raising awareness and directing preference of the public towards products that protect the ecosystem.
The Green Marketing Manifesto An example of how to rethink the working reality, experienced from the point of view of the company organization, is represented by Il Manifesto (John Grant, 2007): this essay, in fact, is still considered a dogma for the identification of orientation criteria aimed at determining the best company policies. The one created by Grant is a matrix through which it is possible to identify and analyze different business strategies, to be implemented in order to obtain a sustainable approach. In the body of the manifesto, different types of green marketing are described, which can be grouped into three macro categories, identifiable with three different color scales, which differ according to the objectives that the company sets itself.