Post by rakib1 on Feb 15, 2024 1:54:24 GMT -5
We considered that the figure was incredibly high, and decided to reactivate subscribers - to return inactive ones to reading the newsletter. We developed three letters - the first was sent to everyone who, according to our statistics, did not open the newsletter from April to October. Depending on the results of the first letter, the remaining two were sent a week later. Article for SendPulse1 These three letters are: You have 12 unread letters Thank you for coming back. A gift for you! I am removing you from Netology subscribers. We immediately made our first mistake. Mistake #1: Incorrect segmentation We did it simply: we took everyone who did not open letters from April to October.
But they didn’t take into account that the open rate is a subjective Netherlands Mobile Number List number; it is influenced by many other factors. For example, if a letter is read using Outlook, Thunderbird or The Bat, no mailing service can confirm with absolute certainty that the message was opened. Moreover, even if the letters were read in the browser, it is not a fact that this will be displayed in the statistics. Whether a letter has been opened or not can only be determined by downloading a one-pixel image, which each mailing service inserts into the text. If the image has loaded, the email is considered opened. But this mechanism sometimes fails. What should have been done: , but also do not follow the links.
Most of our emails are a list of materials from the blog, SlideShare or YouTube, as well as announcements of events and free classes. To read or receive a bonus, you need to follow the link. Therefore, if a subscriber does not open our emails or click on links within three months, he can most likely be called “sleeping.” Mistake #2: Content of emails If the first and second letters received a lot of positive feedback, the third caused a flurry of emotions among subscribers - from negative to positive. Article for SendPulse2 Article for SendPulse3 We thought we were doing a good deed when we unsubscribed people—we would stop cluttering their inbox with new unread emails.
But they didn’t take into account that the open rate is a subjective Netherlands Mobile Number List number; it is influenced by many other factors. For example, if a letter is read using Outlook, Thunderbird or The Bat, no mailing service can confirm with absolute certainty that the message was opened. Moreover, even if the letters were read in the browser, it is not a fact that this will be displayed in the statistics. Whether a letter has been opened or not can only be determined by downloading a one-pixel image, which each mailing service inserts into the text. If the image has loaded, the email is considered opened. But this mechanism sometimes fails. What should have been done: , but also do not follow the links.
Most of our emails are a list of materials from the blog, SlideShare or YouTube, as well as announcements of events and free classes. To read or receive a bonus, you need to follow the link. Therefore, if a subscriber does not open our emails or click on links within three months, he can most likely be called “sleeping.” Mistake #2: Content of emails If the first and second letters received a lot of positive feedback, the third caused a flurry of emotions among subscribers - from negative to positive. Article for SendPulse2 Article for SendPulse3 We thought we were doing a good deed when we unsubscribed people—we would stop cluttering their inbox with new unread emails.