Post by account_disabled on Feb 15, 2024 4:15:28 GMT -5
Click here 2. Create seasonal content to target semi-transactional and informational queries Many search queries you encounter are purely informational. Think about the various DIY decorations , clothing, packaging, etc. you are working on before the holidays . Informational search intent means searchers are looking for answers to questions, tutorials, and how-to videos rather than buying anything. Semi-transactional intent Search intent refers to a search journey that can actually lead to a purchase, despite being initially planned as a research rather than a purchase process. Both types of keywords can help increase holiday sales for several reasons : People may buy even if they don’t initially intend to buy (hello, holiday impulse shopping!) This traffic will enrich your data and grow your audience so that you can re-engage those people through things like retargeting ads (i.
e. ads that target past users of your site). This content can increase brand Malaysia Phone Number List awareness, especially when it attracts bloggers and journalists who can link to your website. It all boils down to: How engaging is your content with your audience? How effective is optimizing your content for conversions using contextual calls to action . To give you a quick idea of how content can turn readers into buyers, here are two examples of contextual CTAs in action: Here's another example, only in the SaaS industry : Notice how the contextual CTA in this example fits perfectly with the content on the page. This is exactly why you need to develop lead magnets for any content you put on your blog.
3. Determine the best time Your own web analytics will give you plenty of clues as to when holiday traffic started to peak last year. Google Trends is another great tool that can help you determine the best time to launch your seasonal content and its promotions. For example, interest in " ornaments " seems to continue to grow year after year starting in mid-October, according to the tool: , which offers a cool SEO monitoring feature that allows you to monitor your competitors’ landing pages to be the first to know when they release holiday sales. With this tip, you’ll never fall behind your competitors when starting your pre-holiday marketing.
e. ads that target past users of your site). This content can increase brand Malaysia Phone Number List awareness, especially when it attracts bloggers and journalists who can link to your website. It all boils down to: How engaging is your content with your audience? How effective is optimizing your content for conversions using contextual calls to action . To give you a quick idea of how content can turn readers into buyers, here are two examples of contextual CTAs in action: Here's another example, only in the SaaS industry : Notice how the contextual CTA in this example fits perfectly with the content on the page. This is exactly why you need to develop lead magnets for any content you put on your blog.
3. Determine the best time Your own web analytics will give you plenty of clues as to when holiday traffic started to peak last year. Google Trends is another great tool that can help you determine the best time to launch your seasonal content and its promotions. For example, interest in " ornaments " seems to continue to grow year after year starting in mid-October, according to the tool: , which offers a cool SEO monitoring feature that allows you to monitor your competitors’ landing pages to be the first to know when they release holiday sales. With this tip, you’ll never fall behind your competitors when starting your pre-holiday marketing.